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Contact information

E-mail

customer.service@shropshire.gov.uk

Telephone

0345 678 9000

Postal Address

Shropshire Council
Shirehall
Abbey Foregate
Shrewsbury
Shropshire
SY2 6ND

Offa's Dyke interpretation project

A project is currently under development to produce an interpretation plan for Offa’s Dyke Path National Trail along the Shropshire/Powys border that guides the future coordination, development and implementation of interpretive media.

The project's objectives includee

  • identify the distinctive features of the landscape through which the trail passes
  • develop a series of bespoke themes that best describes and celebrates these features
  • geographically map and describe the main audiences
  • geographically map key locations for the development of media appropriate to these audiences
  • produce a 5 year action plan that identifies and prioritises activities that will develop, support and sustain the quality of interpretation on the path.
  • to show how interpretive themes that explain the significance and distinctiveness Shropshire/Powys border can be linked to developing strategic messages for the whole trail
  • to trial an approach to interpretation that other partners may follow and/or adapt to suit their local circumstances.

It is hoped that the project will be able to deliver on a number of levels including::

  • Production of an interpretation plan for the borders region of Offa’s Dyke Path that
      • defines the significance of the landscape
      • identifies key themes and storylines for the landscape and key features within it that are accessible from the National Trail
      • conducts a stakeholder analysis developing a clearer understanding of who is involved in interpreting the path, who could be involved and the levels of support / coordination required to make the most of them
      • draws together stakeholders in a shared understanding of the National Trail’s interpretive objectives
      • identifies the main audiences, defining them by demographics, user characteristics and interests and expectations
      • audits existing media provision (actual and virtual) and makes recommendations for maintenance, improvement or replacement
      • produces a local interpretive planning toolkit for use by stakeholders and partners that helps them produce better quality interpretation with stronger links to the National Trail’s core interpretive objectives.
      • provides costed recommendations for the development of interpretive projects over the next 5 years
  • launch of Interpretation Action Plan & Toolkit launch
  • training event for trail managers
  • To find out more about the Offa's Dyke follow the links below, including information on the ongoing improvement project being worked on by the council.

    Online services and attachments

    Contact

    Outdoor recreation team
    01743 255061
    Shropshire Council
    Outdoor recreation
    Shirehall, Abbey Foregate
    Shrewsbury
    Shropshire
    SY2 6ND

    Updates

    • Last updated: 7-Dec-2009
    • Next update: 31-Mar-2010

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