Shropshire Council

Shropshire Destination Management Plan

  • Period: 06 February 2023 - 31 March 2023
  • Status: Open
  • Audiences: Everyone
  • Topics: Business and economy, Leisure and culture
  • Type: Public

The draft Shropshire Destination Management Plan (DMP) is designed as a blueprint for how the county intends to manage its visitor economy between 2023 and 2025.

Shropshire has not had a whole county tourism plan for some years, but under the leadership of Shropshire Council a new partnership is forming, comprising people and organisations from across the public and private sectors. Collectively, this partnership has identified priorities and related actions that will begin to transform Shropshire as a visitor destination. These are detailed in the draft Destination Management Plan 2023-25.

The DMP aims to use best practice from elsewhere whilst retaining a keen sense of what will be right for Shropshire. It details a proposed visitor economy strategy and a set of priorities agreed by sector stakeholders from both private and public sectors. The plan will also form a reference document for future funding and a basis for future bids into government programmes. It builds on the local Shropshire Recovery Plan (assessing the impact of the Covid-19 pandemic) and can be used by developers and tourism businesses to shape their investment and it will inform, guide, and influence how resources are used and allocated. The plan complements national, regional and neighbouring plans and reviews (such as the national Tourism Recovery Plan, De Bois Review, West Midlands Combined Authority Tourism Strategy, Marches LEP Tourism Strategy and others outlined in section 3 of the draft document). The DMP has been created to work in conjunction with our wider strategic plans, notably the Economic Growth Strategy 2022 – 2027 and the delivery of the Shropshire Plan 2022 – 2025.

To reflect the context the Shropshire Destination Management Plan will need to develop over time, and will be reviewed in autumn 2023.

It's now important for us to consult on the draft document and obtain feedback from a wider range of stakeholders and members of the public before the plan is formally approved and implemented.

We've provided a survey as a way of collecting feedback. Just click on the 'How to get involved' tab on this page to find the survey link.


Have your say on the draft Destination Management Plan

Go to the survey »

If you'd like the survey in an alternative format please use the email below to request a copy, or call our customer services team on 0345 678 9000 and explain any support you need to allow you to respond.

You can also respond with any comments in writing:

  • Email:
  • Post: Feedback and Insight Team, Shropshire Council, Shirehall, Abbey Foregate, Shropshire SY2 6ND

Data protection

Information collected in our surveys will only be used by us (Shropshire Council) to inform the immediate and future provision of our services. The information you provide will be kept confidential in accordance with our Privacy Policy. It will not be shared outside of Shropshire Council. Information collected via our online surveys (hosted on the Surveymonkey website) will be stored on SurveyMonkey’s servers in the United States of America and SurveyMonkey gives an undertaking never to disclose the survey questions or your responses to others without permission.