Lead Member: Councillor Rob Wilson, Portfolio Holder for Transport & Economic Growth

Lead Officer: Paula Mawson, Service Director – Communities & Customer

RESOLVED:

That Cabinet endorsed the Destination Management Plan and delegated to the relevant Service Director, in consultation with the relevant Portfolio Holder, to work with partners and stakeholders to deliver the plan.

The Portfolio Holder for Transport and Economic Growth presented the report which set out a strategic framework to support the visitor economy up to 2029.

It was noted that the Plan aims to grow tourism in a sustainable, accessible and inclusive way, supporting local businesses, communities and employment while safeguarding Shropshire’s natural and historic environment. The Plan had been informed by consultation with stakeholders and aligns with the development of the Telford and Shropshire Local Visitor Economy Partnership.

Members discussed the importance of partnership working, securing external funding and ensuring that tourism growth benefits both urban and rural communities. Concerns were raised regarding the evidence base and delivery arrangements; however, Cabinet recognised the value of having a strategic framework to guide future activity and investment.

RESOLVED:

That Cabinet endorsed the Destination Management Plan and delegated to the relevant Service Director, in consultation with the relevant Portfolio Holder, to work with partners and stakeholders to deliver the plan.