RESOLVED:

That Cabinet: 

2.1  Approves the advertising policy and guidelines set out in Appendix 2  

2.2  Approves the proposal to allow highway assets namely roundabouts boundary signs, lampposts and verges to be used for advertising/sponsorship purposes and branding by businesses advertising on the assets in accordance with the advertising policy/guidelines set out in Appendix 2. 

2.3  Delegates to the Executive Director of Place in consultation with the Deputy Leader and Portfolio Holder for Physical Infrastructure, Highways and Built Housing to conclude the process of a contract award to Community Partners Ltd for a 4 year contract for the provision of a management and advertising scheme for  roundabouts, boundary signs, lampposts and verges further to a direct award under the ESPO, Advertising Solutions Framework. This shall include implementation matters associated with the contract. 

2.4  Delegates to the Executive Director of Place in consultation with the Deputy Leader and Portfolio Holder for Physical Infrastructure, Highways and Built Housing the decision to include additional highway assets for advertising purposes in accordance with appendix 2 and determine the most appropriate procurement method for this.